Well, the release of Born To Be Wild was wonderful. Release month (June) sales met my expectations. July and August were very good, but I've been wrestling with myself about my expectations. Although I am so thankful for each and every sale, I wonder if my expectations have been too low. Selling one thousand copies on Amazon during a release month seems like a dream to some indie authors, but compared to what big name romance authors sell during the first thirty days after releasing a new book, it's just a drop in the bucket.
My problem(s) is that I have no desire to work like a maniac to get those numbers. I do some paid advertising and lots of free social network promotion, but I'm so not interested in going out and doing signings, traveling to literary events in other states, doing blog radio shows, cable TV, etc., it's not even funny. Thank God for the Internet. I do quite a few online events to interact with readers online without having to go through a whole lot of aggravation. In fact, I'm doing one on Saturday. Here's the promotional video:
That being said, let me tell about what I've been doing. Hubby and I are getting ready to do two local events in September and October. He's an artist who paints beautifully but has never offered any of his work for sale. Most of his work is landscapes and other settings.
I've already ordered our table banners, racks and stands, and I've checked out how other authors decorate their tables for events. So I'm stepping out of my cozy little author comfort zone. I'll post about each event once it's over and let everyone know how it went.